The first thing I created was the name and the logo. The exact name itself was a bit less important, but the logo needed to be differentiated from other existing esports organizations while still conveying similar themes.
I chose the black and blue color palette because I felt this particular shade of blue is underrepresented from esports brands. It also lends itself well to what I call the "geometric + fluid" aesthetic with rounded shapes and long, straight lines.
This project gave me a stronger familiarity with brand guidelines and what considerations need to be made, especially within the context of gaming organizations.
